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Zija commits $1m to promote Moringa Oleifera in Nigerian market
In a bid to promote, market and enlighten Nigerians on the efficacy of Moringa-based products, Zija International has committed well over $1 million to actualise this dream.‘’Our focus is to support those individuals who are willing to work for growth. We have set aside over $1 million to promote the products in the Nigerian market, knowing it is going to be a gateway to all over Africa, ‘’ said Ryan Palmer, vice-president, global sales, Zija International, during a seminar meant organised in Lagos last Saturday.
Molinga Oleifera is the most nutrient complete, nutrient dense botanical on planet. Research shows it offers inflammatory support, promotes healthy digestion, heightens mental clarity, promotes healthy circulation, supports normal blood glucose levels, offers natural anti-aging benefits and increases energy, among others.
Incidentally, Zija International, a United States-based vertically integrated company from the farm to end consumer, is the first to commercialise it with a view to promoting global health and offering nutrients needed by body cells. Findings show that there are testimonials from consumers of Moringa-based products offered by Zija International across the globe.
Zija International operates on a networking basis, with the basic, starter and builder systems for marketers and distributors of the products. Distributors make more money by bringing in new entrants.
‘’I believe our progress here is with our independent distributors. We like to work with people on ground, get behind them, support them with new incentives, new programmes so that they can demonstrate to people how Zija can be influential in changing their lifestyles,’’ Palmer added.
Joshua Plant, director of research and development, it was important to realise the importance of what we had around us and utilise it for our own benefit, adding that each of the millions of cells and organs of the body had unique nutrients needed to function optimally.
‘’How often are the nutrients in the food we consume? Moringa won plant of the year in 2008 and it is recognised as an amazing source of nutrition by hundreds of organisations,’’ he enthused.
While expressing company’s vision for Nigeria to become the giant of Zija just as it is for Africa, Chris Fower, part of the delegation, said new tools, training, incentives, distributor welcome kits were underway.
‘’We aim at expanded services and facilities. 2014 is the year of expansion and we want Zija to become the biggest networking company in Nigeria. We are bringing in a training model that will create certifications,’’ he said.
ODINAKA ANUDU
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