The Elevator Speech and Why You Need One

Most important tool you have:  your 'elevator speech'. The elevator speech is not just for elevators -- it is for those moments when someone looks at you and asks "What do you do?"  or mentions "Gee, I need to lose about 30 lbs!" or says anything else that BING!,  calls to mind how you can help them with Zija.

 ReadWrite.com sets the scene for you, a young entrepreneur with a great start-up that you need investors for:

The elevator door opens. And there stands your ideal investor. It's the chance of a lifetime. But that chance only lasts as long as the elevator ride - you have less than a minute to make an impression. Hopefully, you've got a well-crafted elevator pitch ready to give.

The elevator pitch is not the hurried presentation of a full-blown business plan. It's an introduction, an overview - and a short one at that - meant to capture the attention of a potential investor. Of course, an elevator ride is a short one. Guides for elevator speeches that say you have one minute. Of course, an elevator speech isn't restricted to elevators. Rather, it comes in handy for any occasion where a concise presentation is appropriate.

1. Keep it short. Be succinct. According to Wikipedia, an adult's attention span is eight seconds, so be sure to give just enough information (and more importantly perhaps the right information) so that after only hearing a sentence or two, someone knows what you do - and if it's a pitch, what you need.
2. Have a hook. A phrase that catches attention and is memorable.
3. Pitch yourself, not ideas.  Instead of talking about ideas, highlight what you've done (or what Zija's done) - the concrete accomplishments or skills - rather than some intangible concept or a future goal.
5. Don't overwhelm with technical or statistical terminology. While being able to tout one or two amazing and memorable phrases or figures can be useful, don't fill your elevator speech with numbers or jargon.
6. Practice. Rehearse your elevator pitch so that when the opportunity to give it comes, you can deliver it smoothly.
7. Use the same tactics for print. You can hone your elevator skills by practicing them in writing. Babak Nivi describes the email elevator pitch here.

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Here's Mike Lammons on this important tool:

People  fall into 2 groups:

1. they have never done MLM

2. they have done MLM. In this group, they fall in to two subgroups:

a. they had good success (5%)
b. they had bad success (95).  If bad experience, they probably have a negative attitude.

In these 2 groups- you either  know them or  not.

Strangers are your gold market.  So having an 'elevator speech' in your head makes sense.

Get to know them:

Ask where are you from.
What do you do for a living.

Either of these questions open up another for you.
"Do you keep options open to make residual income?"
            ALWAYS ask question where you know answer is YES.
"I have a friend who has lost 49 lbs on a product and he is 78 and never worked out a day in his life.
Do you have any friends with diabetes, arthritis or overweight?"
Prepare yourself to make friends of strangers and have a handy elevator speech and you are off to work a limitless future because you'll never run out of people you don't know!

I equate sharing Zija to planting Paulownia Trees- I have 262 planted now and am planting another 100 in 2 months.    Some grow fast/some grow slow:   my tallest one   20'1" in 8 months. Shortest one 10' 3" in 8 months.

         But  THEY ALL RESPOND TO BEING  NURTURED-  just like people. 
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Tonight:  Fresno Z-vent, Marie Callender's, Shaw @ Cedar, 7pm Start!

TODAY!! (Call times are EASTERN time zone; convert to Pacific or other.
$$$Attention Team$$$
Use today's (Thursday the 6th) Project 5000 calls to explode ur biz!!! Everyone with insane growth has guests on these calls! Let's pack them out!!! Here's the line up for the opportunity calls:

10am cst-Jeremy Taylor
12 cst-Luke Curry
2 cst-Duane Curry
4 cst-Mike and Keri Eichberger

The call number and pin is the same for every call:
Call: 605-475-4000
Pin: 1002114#
Pack these with guests and spread to ur team!